Role: Creative Digital Producer
Artists Mark Ronson and Katy B have created Coca‑Cola’s song for London 2012. Mark Ronson travelled the world recording the sounds of five different Olympic sports and used the different beats to create the uplifting track. Coca‑Cola’s song for London 2012 is featured on Coca‑Cola’s TV ads and mobile and web platforms during the London 2012 Olympic Games, as well as being released as a single.
The documentary. We’ve created a behind-the-scenes documentary that tells the story Coca‑Cola’s song for London 2012. The programme follows Mark Ronson on his journey across four continents to meet five Olympic athletes. The producer works closely with a table tennis player, a hurdler, a sprinter, an archer and a taekwondo athlete – capturing the sounds created by their different sports in action.
The Facebook app. Our new Facebook app, Track the Beat, allows young people across the globe to connect and interact with the campaign anytime, anywhere. Users can collect the different beats of Coca‑Cola’s song for London 2012 and share with friends, as well as access exclusive, behind-the-scenes clips of Mark Ronson’s travels.
© 2020 Maarten van der Vleuten | Portfolio